Can Technology Fix the Rivalry?
It is no surprise that there are always rifts between the marketing and sales department in business, as a matter of fact study shows that half of the marketers are pretty sad with the degree of communication between teams like the sales team too.
Is there something that you can do about it? Because this is not something that you can leave it up to hope to chance the situation as it can seriously affect your business. Gratefully, there’s a way that this can be changed through the use technology – Celigo – the smart cloud integration platform as a service is an app for everything.
Communication and Collaboration Efficiency.
Frankly, almost all the issues marketers and sales people have with each other comes from poor communication and team work between the teams. In such scenarios, where neither of the team speaks to each other, your business will be ruined hence the need to have a structured channel for communication like Celigo – the smart cloud integration platform as a service is an app for everything, which has a channel like the one in Slack.
Nevertheless, communication and collaboration is essential as both departments depend on each other for profitability. Marketers might be having all the information needed by sales people to close deals. Both team creating content makes it easier for the sales team to close more sale deals.
Form an SLA
It is crucial that both teams know their position. Therefore, a service level agreement is a great place to start – the document needs to be defined, monitored and measured. Come together with your team and come up with everything from the lead definition to hand offs and end goals — feel free to use Celigo.
Nonetheless, with time, you need to go through your SLA agreement and ensure that it is working. You can do this by using data and alanytics to set certain metric including revenue goals, the number of leads for marketing and customer conversion rate.
Looking at the buyer journey.
Once you’re done working on the SLA, you should get some spare time to define the buyer journey which is the journey taken from the time the product is purchased to the time it arrives at the customer’s house – this can done through the Celigo platform.
This is the most crucial aspect of sales, since most companies fail by giving the sales team the wrong information of a product or a repeat of what they have been hearing over and again from other sales team.
This is why you require to use Celigo – the smart cloud integration platform as a service is an app for everything, which integrates your sales and marketing teams.