Important Points to Remember Before Your Crowdfunding Project Launch
These days, Crowdfunding is getting immense popularity all over the globe. Without a doubt, it has become more competitive than ever before to gain page views and pledges as well on portal sites that feature different live projects at once. For any business out there, it is a must to learn some of the techniques that will help in optimizing their campaign which will then allow them to achieve their goals and objectives at the same time.
Number 1. Strategic social media – many experts stress that it is not necessarily needed to have great exposure on social media or have a big fan base. What you must do is to choose the networks that match your marketing strategies and content the best. You shouldn’t forget as well to customize promotion to suit in every platform.
Number 2. Come up with a great video – well thought video clips can provide your visitors insights and goal of your Crowdfunding project. Videos additionally let your clients see you or even know what you are offering in action rather than just clicking and scanning through series of images.
Keep in mind that amateur looking vid isn’t enough in convincing anybody to have involvement. Basically, what could happen is the opposite as it might damage your Crowdfunding project. With this being said, it will be a great idea if you are going to opt for hiring professionals who will be making the video pitch for you.
Number 3. Produce a media page – believe it or not, some of the popular projects are the ones featured in press. This won’t happen if you don’t have a solid and well built site and press materials that journalists can download easily. You have to know too that even if it’s just you doing everything, you must not be solely depending on your Facebook page or Twitter followers. You’ve got to take into consideration that if journalists can’t search more about your project, they might choose to take on other projects instead.
Number 4. Have an open line of communication – it doesn’t matter whether you bring good news or not, keeping your backers in the know is part of your job. For this, make sure that they stay updated which can be easily done by posting on your Crowdfunding page regularly.
Number 5. Keep it personal – you should introduce your team so by that, your supporters know all the people behind your ambitious project. While doing so, you better consider some humor and personality too in working out your Crowdfunding campaign.